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Another Go at It

Despite the acclaim for the "boat" design, further testing in KwaZulu-Natal revealed that the design had a severe limitation. iTEACH found that, in spite of the positive feedback from earlier focus groups on the graphics and overall design, users were concerned about package size. The sharp edges made it difficult to carry, and the overall design was too large to carry discretely, particularly for men, who wanted a test kit that would fit in a pocket.

iTEACH and frog then began a second round of design. As an initial step, the boat design was first modified to be a more rounded form - more of a kayak than Folk Boat. However feedback from iTEACH's focus groups in KwaZulu-Natal suggested that users found it still too hard to carry discretely. iTEACH and frog, therefore went back to basics once again.

For their part, iTEACH looked for other tests, hoping to find a medical package with a smaller profile. This change would allow frog to pursue new, smaller packaging.

In frog's New York office, designers and packaging engineers looked at other possibilities. The redesign would require deciding how the package would open, developing new paper engineering to create paper pop-out stands for the vials, and rearranging the successful graphics panels to fit the package size and orientation. By late 2010 the frog designers were planning to develop prototypes of two or three of the most promising alternatives and get feedback on them from iTEACH's focus groups.

 

 

Photo from the Facebook page for iTEACH SA, showing 2011 feedback session for the latest version of the self-test kit.

 videos

Project Masiluleke's participants describe building relationships

Project Masiluleke's participants describe building relationships for collaboration. (YouTube version for slow connections)

Rachel Regina of frog design addresses problems with the "boat design"

Rachel Regina of frog design addresses problems with the "boat design" and moving to new packaging. (YouTube version for slow connections)

 designers' notebooks - videos and slideshow

Rachel Regina of frog design addresses the next design challenge.

Rachel Regina of frog design addresses the next design challenge. (YouTube version for slow connections)

Rachel Regina describes creating a stand for the vials from the paper packaging.

Rachel Regina describes creating a stand for the vials from the paper packaging. (YouTube version for slow connections)

frog designer Rachel Regina describes adapting the graphics to the new packaging

frog designer Rachel Regina describes adapting the graphics to the new packaging. (YouTube version for slow connections)

Slideshow of Packaging Alternatives

 

Notes: packaging alternatives

In rethinking of the self-test packaging, the frog designers created a number of shapes and forms and wrapping. The package could open horizontally or vertically. It could be held together with a tab, an elastic band, a cloth bag, or a ribbon.  Each option had to hold the test kit. Each required reconsideration of the placement of the graphics and the stand for the vials.