Partnerships | CICI at Yale SOM

Innovative marketers move business forward. Inventive academics move the knowledge of customer behavior and markets forward. Unfortunately, between them often lies a gap. The China India Insights Program and its sponsors have an opportunity to bridge that gap with an unprecedented partnership between leading marketers to solve consumer challenges.

The program acts as an early stage learning lab for guiding marketers, providing

• Leading edge theory that can identify new insights into customer behavior into emerging markets
• Collaboration with faculty who are leaders in knowledge generation and its application to real world challenges
• Academic rigor of cross-disciplininary problem solving, deep data sharing and innovative research methodologies

This partnership, driven by a passion for new knowledge and practical application fundamentally changes the way customer behavior and marketing analytics are leveraged in the real world.

Our Affiliates include:


	Citi Foundation-Citigroup The Citi Foundation supports the economic empowerment and financial inclusion of low- to moderate-income people in communities where Citi operates. We work collaboratively with a range of partners to design and test financial inclusion innovations with potential to achieve scale. View More
	Procter & Gamble The P&G community consists of 138,000 people working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in 140 countries. View More
	Visa Visa Inc. operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. The company facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. Visa offers a range of branded payment product platforms, which financial institution clients use to deliver credit, debit, prepaid and commercial programs to their customers. View More

Citi Foundation-Citigroup

The Citi Foundation supports the economic empowerment and financial inclusion of low- to moderate-income people in communities where Citi operates. We work collaboratively with a range of partners to design and test financial inclusion innovations with potential to achieve scale.

Procter & Gamble

The P&G community consists of 138,000 people working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in 140 countries.

Visa

Visa Inc. operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. The company facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. Visa offers a range of branded payment product platforms, which financial institution clients use to deliver credit, debit, prepaid and commercial programs to their customers.