This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and Indian markets are also welcome. All interested researchers and marketing research practitioners are invited to register and attend, subject to conference capacity constraints.
This year's conference is organized jointly with the China Retail Research Center (CRRC) at the School of Economics and Management at Tsinghua University in Beijing.
