CALL FOR ABSTRACTS
2010 China India Consumer Insights Conference
July 1-3, 2010
Tsinghua University, Beijing
Deadline for Submitting Abstracts: Feb 15, 2010
The China India Consumer Insights (CICI) Program of the Center for Customer Insights at the Yale School of Management and the China Retail Research Center (CRRC) at the School of Economics and Management of Tsinghua University are organizing the annual China India Consumer Insights conference. This conference will be held July 1-3, 2010 at Tsinghua University in Beijing.
This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and Indian markets are also welcome. All interested researchers and marketing research practitioners are invited to register and attend, subject to conference capacity constraints.
The conference will begin with a reception on Thursday evening, July 1st and will end at noon on Saturday, July 3, 2009. There will be a celebratory dinner on Friday evening.
Abstract Submission
Researchers interested in presenting a paper should submit abstracts -- one to two pages in length and double-spaced. Include the title of the paper, name, affiliation, mailing and email address of the authors. Please specify who will be the presenting author.
Abstracts will be reviewed by a program committee comprised of Preyas Desai (Duke), Ravi Dhar (Yale), Srinivasa Prakhya (IIM, Bangalore), K. Sudhir (Yale), Gao Wang (CEIBS), Jinhong Xie (Florida) and John Zhang (Wharton).
Abstracts should be sent to Milena Cerna at milena.cerna@yale.edu by February 15, 2010. Chosen presenters will be notified by March 15, 2010.
Registration
Academic researchers and industry practitioners interested in the China and India markets are invited to register and attend. The registration fee for academics is $295 and for non-academics is $495. Registration fees are waived for all speakers and doctoral students at the conference. Registration for the conference will open on March 1, 2010 and can be done online at the CICI program website.
Doctoral Students
The conference organizers will provide partial support for doctoral students attending the conference. Doctoral students should submit an application with a recommendation from their advisors outlining their potential interest in research on emerging markets. The program committee will select students based on their assessment of fit and interests of the student with the conference. Applications should be sent to Kristine Belford at kristine.belford@yale.edu. The deadline for application for support is March 15, 2010. Selected students will be notified by April 1, 2010. The maximum support will be $750 for students residing outside China and $300 for students residing within China.
Organizers
The conference organization committee consists of Li Fei (Tsinghua), K. Sudhir (Yale) and Milena Cerna (Yale).
Sponsors
Lead Sponsor: Warburg Pincus
Co-Sponsors: INFORMS Society for Marketing Science (ISMS), The South Asia Studies Council at Yale, The Inter-Asia Initiative at the MacMillan Center at Yale, Marketing Science Insitute (MSI)
The China India Consumer Insights (CICI) Program (http://www.cici.som.yale.edu) is a research initiative at Yale that aims to nurture and support multi-disciplinary research on China and India-- two of the fastest growing and largest emerging markets. By bringing together marketing practitioners and academics using disciplinary approaches grounded in economics, psychology, sociology and anthropology, the program seeks to promote holistic and high-quality research on consumer and firm behavior in these markets.
The Center for Customer Insights http://www.cci.som.yale.edu) at the Yale School of Management provides superior insight and understanding of customer behavior to enhance business and society. The Center integrates initiatives of marketing executives from leading companies across diverse industries with the multidisciplinary and global perspectives of academic scholars from the Yale School of Management to generate valuable consumer insights.
The China Retail Research Center (CRRC) at the School of Economics and Management of Tsinghua University seeks to become an internationally recognized as a leading national research organization in retailing by integrating resources from government, academia and domestic and international enterprises. CRRC will actively carry out retailing-related theoretical and practical research, and advance research capabilities in the retailing area in China.
