6:30-8:00
The Wenjin Hotel
8:30-8:45
Auditorium, Weilun Building, Tsinghua SEM
K. Sudhir, Professor of Marketing and Director, China India Consumer Insights Program, Yale School of Management
Chen Guoqing, Associate Dean, School of Economics and Management, Tsinghua University
Yingyi Qian, Dean, School of Management Tsinghua University
8:45-9:00
9:00-10:55
Ravi Dhar, George Rogers Clark Professor of Management and Marketing and Director, China India Consumer Insights Program, Yale School of Management
Helen Han, Vice President, Government Relations and Business Development, News Corp China | STAR CHina
Jin Yuhua, President, Beijing Modern Plaza
Vinay Dixit, Senior Director, Asia Consumer Center, McKinsey & Company
10:55-11:15
11:15-12:15
“Responding to Market Dynamics: Evolution of Retail Brands and Formats in China and India”
Moderator: Lakshman Krishnamurthi, A. Montgomery Ward Distinguished Professor of Marketing, Kellogg School, Northwestern University
Panelists:
Arpita Mukherjee, Professor, Indian Council for Research on International Economic Relations (ICRIER)
Yang Dehong, President, E-Future
Vinay Dixit, Senior Director, Asia Consumer Center, McKinsey & Company
Li Fei, Professor, School of Economics and Management, Tsinghua University and Executive Director, China Retail Research Center
12:15-1:15
1:15-2:55
Track One:
Macro Insights on Consumer Choice
Room 301, Shunde Building, Tsinghua SEM
1:15-1:40: China and India in the Asian Century
Lakshman Krishnamurthi, Yuxin Chen (Kellogg School of Management, Northwestern University), and Sugandha Khandelwal (ZS Associates)
Hongyan Yu (Jilin University), Ann Veeck, (Haworth College of Business, Western Michigan University), Alvin C. Burns (Ourso College of Business Adminstation, LSU), and Zhang Hong (Jilin University)
2:05-2:30: Unmasking the Real India: How Indian Earns, Spends and Saves
Rajesh Shukla (NCAER)
2:30-2:55: Brand Preferences of Young Chinese Consumers: From Top of Mind to Top of Wallet
Tingting Fan, (Stern School of Business, New York University), Peter N. Golder, and Kevin Keller (Tuck School of Business, Dartmouth College)
Track Two:
Firm Choices- Entry, Customer Selection and R&D Decisions
Room 302, Shunde Building, Tsinghua SEM
1:15-1:40: Patterns in the Global Location of R&D: The Role of China and India
Gerard Tellis, (Marshall School of Business, USC), Andreas B. Elsingerich (Imperial College Business School), Rajesh K. Chandy (London Business School), and Jaideep C. Prabhu (Judge Business School, University of Cambridge)
1:40-2:05: Emerging B2B Portals Connecting Chinese Entrepreneurs to the World
Yubo Chen, (The Eller College of Management, University of Arizona), Qi Wang (SUNY Binghamton), and Jinhong Xie (Warrington College of Business Administration, University of Florida)
2:05-2:30: Balancing Risk and Return in a Customer Portfolio
Ruth Bolton, (Marketing Science Institute), Crina O. Tarasi (Central Michigan University), Michael D. Hutt and Beth A. Walker (W.P. Carey School of Business, Arizona State University),
2:55-3:20
3:20-5:00
Track One: Product and Distribution Effects
Room 301, Shunde Building, Tsinghua SEM
3:20-3:45: Information, Direct Access to Farmers and Rural Market Performance in Central India
Aparajita Goyal (The World Bank)
3:45-4:10: Quantifying Nation Equity with Sales Data: A Structural Approach
Junhong Chu (NUS Business School, The National University of Singapore)
4:10-4:35: Large Screens or More Shows: Multiplex Configuration in the Era of Digital Cinema
Anita Rao and Wesley Hartmann (Graduate School of Business, Stanford University)
4:35-5:00: What Factors Drive Durable Adoption in an Emerging Market?: Evidence from India
K.Sudhir (Yale School of Management, Yale University), S. Sriram (Ross School of Business, University of Michigan), Rajesh Shukla (NCAER)
Track Two: Socio-Cultural and Psychological Insights on Consumer Choice
Room 302, Shunde Building, Tsinghua SEM
3:20-3:45: Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Jianping Liang, Zengxiang Chen, Haizhong Wang (School of Business, Sun Yat-sen University), and Kyle B. Murray (School of Business, University of Alberta)
3:45-4:10: Consumer Knowledge and Intention-Behavior Discrepancy
Meng Su, Ying Jin (Guanghua School of Management, Peking University), Yuxin Chen (Kellogg School of Management, Northwestern University), Joseph Donndelinger (General Motors), Jian Tu (General Motors)
4:10-4:35: Effect of Face-to-Face Interactions on Choice: The Role of Expressiveness
Maggie Wenjing Liu (Tsinghua University)
4:35-5:00: Can Thinking Abstractly Help Choosing from Large Assortments: A MindSet-based Analysis
Zixi Jiang, Jing Xu (Guanghua School of Management, Peking University), Ravi Dhar (Yale School of Management, Yale University)
6:30-9:00
8:30-9:45
Track One: Price Effects
Room 301, Shunde Building, Tsinghua SEM
Xi Chen (Tsinghua University), Pradeep Chintagunta (Booth School of Business, University of Chicago)
8:55-9:20: Consumer Self-Control and Marketing Implications
Yuhuang Zheng (School of Economics and Management, Tsinghua University)
9:20-9:45: Dynamic Consumption Under Three-Part Tariffs
Song Yao, Yuxin Chen (Kellogg School of Management, Northwestern University), Carl F. Mela (Fuqua School of Business, Duke University), and Jeongwen Chiang (China Europe International Business School)
Track Two: Advertising and Branding
Room 302, Shunde Building, Tsinghua SEM
8:30-8:55: Inconspicuous Luxury and Flamboyant Counterfeits
Kaifu Zhang, Yakov Bart, and V. Padmanabhan (INSEAD)
8:55-9:20: Effectiveness of Language-Adapted Celebrity Endorser Advertisements: A Conceptual Framework
Venkatesh Parthsarathy and Arindam Banerjee (Indian Institute of Management- Ahmedabad)
9:20-9:45: Chinese Consumers’ Love Affairs with Global Brands
Lily Dong (University of Alaska Fairbanks) and Chunling Yu (Tsinghua University)
9:45-10:15
10:15-11:55
Track One: Social Network/ Peer Effects
Room 301, Shunde Building, Tsinghua SEM
10:15-10:40: Social Network Learning: How User-Generated Content on Review Websites Influences Consumer Decisions
Hai Che (Marshall School of Business, USC), Tat Y. Chen and Chunhua Wu (Olin Business School, Washington University in St. Louis)
10:40-11:05: Modeling Asymmetric Influences on Purchases among Multilaterally Interacting Shoppers
Jiali Ding (Cheung Kong Graduate School of Business), Z. John Zhang (Wharton School, University of Pennsylvania) and Guoqun Fu (Guanghua School of Management, Peking University)
11:05-11:30: A Dyad Model of Calling Behavior with Tie-Strength Dynamics
Botao Yang (Marshall School of Business, USC), Mengze Shi (Rotman School of Management, University of Toronto), and Jeongwen Chiang (Cheung Kong School of Business)
11:30-11:55: Compensation and Peer Effects in Competing Sales Teams
Jia Li, Tat Y. Chan, and Lamar Pierce (Olin Business School, Washington University in St. Louis)
Track Two: Industry-Specific Consumer Insights
Room 302, Shunde Building, Tsinghua SEM
10:15-10:40: New Insights into Modern India Shopper Behavior and Insights for Global Retailers and Local Policymakers
Arpita Mukherjee ( Indian Council for Research on International Economic Relations (ICRIER)), Shaoming Zou and Murali K. Mantrala (University of Missouri)
11:05-11:30: Consumer Insights in Emerging Markets: An Application to the Information Technology Education Market
Anup Krishnamurthy and Pradip Sadarangani (Indian Institute of Management- Bangalore), Piyush Kumar Sinha (Indian Institute of Management- Ahmedabad) and Liyan Zhang (Tianjin University of Finance and Economics)
11:30-11:55: Wine Tourism in China: Exploring Motivation and Behavioral Intention in an Emerging Market
Avital Biran, Beiqi He, Jason Sit, and Gang Li (School of Management, University of Surrey)
11:55-1:00
1:00-5:00
8:00-5:00
